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Mission, Vision & Values

OUR MISSION IS TO CREATE A NEW STANDARD OF CUSTOMER EXPERIENCE TO MAKE LIVES EASIER, BETTER AND MORE MOBILE.
 
Our Vision is to be just a click away from all our customers, whatever they do and wherever they are.
 


Our Values are:


 
WE WILL ALWAYS BE: CUSTOMER CENTRIC
 
We will put our customer first and at the core of all our business decisions, from products, services and processes to the development of our channels. Everything we do will based on the both the aspirations our customers have as well as the challenges they may face.
We strive for excellence at every touch point with the customer because only by having a deep understanding of who they are and what they want can we ensure a long-term, mutually beneficial relationship.
 
ONLY BY PUTTING OUR CUSTOMERS FIRST WE CAN EXPECT OUR CUSTOMERS TO PUT US FIRST.
 
TRANSPARENT – OPEN, CLEAR, UNDERSTANDABLE
 
  • We will be open, honest and straightforward with each other, act with integrity in all company operations, internal and external processes.
  • We will create a environment of open and clear communication which will earn us confidence and trust from both our colleagues and shareholders as well as our customers and partners.


 
PROFESSIONAL – SMART, KNOWLEDGEABLE, AWARE
 
  • We will continuously develop, attract and retain top professionals who are driven towards self-development. They will be intelligent, well trained, and know both their area of expertise and their customers so they can apply that knowledge and experience to deliver solutions that are relevant to their situation and needs.
  • We will take pride in the high-quality of our work and ensure that we not only deliver exceptional service to our customers that, not only, meets their expectations but also exceeds them.


 
TRUSTWORTHY – DIRECT, HONEST, RELIABLE, INTEGROUS
 
  • We must believe in the integrity, ability and competence of our colleagues and learn to rely on them. We want to create a culture of trust that actively encourages everyone to be their best and also trust that they can ask for help or advice at any time.
  • We build trust based relationship with our colleagues, partners, investors and other stakeholders and together contribute to the success of our company.
  • We know that the only way to gain true trust is to be reliable so we must firstly listen to what our customers want, help them achieve it then, most importantly, always be there for them.


 
INNOVATIVE – PROACTIVE, CREATIVE, FORWARD-THINKING
 
  • We will strive to redefine a new standard of excellence and implement it before others do and drive proactive and continuous development of all business objectives throughout our entire organization.
  • We encourage thinking outside the box, thinking creatively at all levels of the business whether its refining internal processes or creating new customer-facing products and services.
  • We understand that you cannot truly be innovative if you are afraid take a risk and therefore we may not always get it right first time. So we will create culture where people feel safe and supported even when they make a genuine mistake, culture where we we work together to quickly identify and correct it.


 
AGILE – FLEXIBLE, ADAPTABLE, PREPARED
 
  • Our company must be adaptive, flexible, and quick to react to the continuous changes in both market conditions and how that may effect the lives of our customers, partners and stakeholders.
  • We strive to be fast in our responses and to adapt to the continuous changes in our business and market environment, always being ready to take advantage of new opportunities.


 
TEAM-SPIRITED – UNITED, COLLABOTRATIVE, COMMUNICATIVE
 
  • We believe that great things happen when everyone works collaboratively across the entire business and shares common goals and aspirations for its growth and success. So we will work to support each other, as one united team based on mutual respect, by sharing success and failure.
  • We will have a horizontal working culture of friendly, open and supportive teams who seek the knowledge and experience as well as proactively sharing of their own ideas and insights with others.
  • We strive to apply these same team values to our relationship with our customers, community, partners and all our stakeholders.