You, maib customer and employee, inspire us. We create for you. For a better experience, we simplify processes. "You drive. maib"
Maib announces the launch of its new image campaign, which brings together the brand's consumer-centric values. The "You drive. maib" campaign aims for a bold shift in brand communication, positioning the institution as a trusted partner in all aspects of customer experiences - personal and professional.
The new campaign ensures a smooth and, at the same time, daring continuity in communicating and positioning the brand, in exploring the potential at the archetype level, after a series of events such as maib brand refreshment, agile transformation, culture transformation at the institution level, strategy focused on digitalization, innovation, implementation of the new operational model.
Through the image campaign, the brand emphasizes its commitment:
- to be the trusted co-pilot of maib customers, offering support in achieving customers' biggest goals and dreams, regardless of the scale and colours they dream of, to guide them to explore new heights in their personal lives and business development.
- to be inspired by customers' journey. Customer centricity helps us to evolve continuously, developing innovative products and services that perfectly match the ever-changing needs of our customers.
The campaign will also be run internally. As an employer brand, maib aims to:
- continue to invest in human capital;
- support maib employees in discovering and reaching their full personal potential;
- guide them on the journey of self-discovery and personal reinvention, inspiring them to enjoy the professional development they want within maib.
The campaign will run in several stages, and we are confident it will be an exciting experience for customers, employees and stakeholders. For more details about "You drive. maib", we invite you to watch the first spot of the campaign:
