Maib and Visa brought more energy and benefits to Festivalul Lupilor 2025

In the heart of Orheiul Vechi, Festivalul Lupilor gathered thousands of people who came to experience music, freedom, and a spirit of unity. For the first time as general partners of this festival, maib and Visa enhanced its unique vibe with two specially designed zones, created for the comfort and entertainment of guests. 

On stage, Lupii lui Calancea delivered a powerful, emotional performance, with rhythms that made the entire Orheiul Vechi vibrate. 

In a festive atmosphere, with top artists performing and breathtaking landscapes all around, festival guests alternated between moments of relaxation and activities that added vibrant colors and energy. From adrenaline-filled challenges in the activity zone to friendly socializing, every detail was designed to heighten the joy of being there. 

The fast track to merchants was a welcome bonus — a simple yet essential feature that allowed guests to quickly return to the festival atmosphere. 

Natalia Casapciuc, Business Development Director, Visa Moldova: 
“In 2025, Visa was a partner of the anniversary edition of Festivalul Lupilor, held in the picturesque Orheiul Vechi area. This collaboration was part of the company’s global cultural initiative aimed at supporting national values and preserving cultural heritage in the countries where we operate, including the Republic of Moldova. Visa strives to strengthen its connection with local communities by combining modern technologies with traditions, to make clients’ everyday lives more comfortable, secure, and fulfilling. As part of the festival, visitors could open a red card from maib and Visa, which offers a wide range of valuable benefits for cardholders. Those who took advantage of this opportunity received memorable gifts, and the initiative itself became a vivid example of how Visa and maib work together to improve quality of life — through accessible solutions, convenience, and respect for cultural traditions.” 

Doina Fetco, Marketing Director, maib: 
“The partnership with Festivalul Lupilor is an important milestone for maib and Visa. We believe in the power of experiences that bring people together and create authentic connections. The impressive show offered by Lupii lui Calancea was a celebration of creativity and our cultural identity, a harmonious blend of tradition and innovation — values that are also reflected in how we develop banking solutions for our clients. We were honored to contribute to the festival’s energy by offering participants both engaging activities and tangible benefits that made their experience more enjoyable.” 

Even before the festival gates opened, maib and Visa launched a joint promotional campaign for new and existing clients: tickets were raffled, discounts were offered, and real opportunities were created for music lovers to become part of the event. 

Through their general partnership with Festivalul Lupilor, maib and Visa reaffirmed their role in supporting events that inspire, bring people together, and turn moments spent in a unique setting into lasting memories. 

You drive. maib