BC "Moldova Agroindbank" SA won the Grand Prize in the Contest "Trademark of the Year" - "Golden Mercury", in the nomination "Social Responsibility".
The award and the Honorary Diploma were presented to the chairman of the bank's Management Committee, Serghei Cebotari, on Thursday evening, during a solemn festivity organized by the Chamber of Commerce and Industry and the State Agency for Intellectual Property.
The "Golden Mercury" offered to the trademark "Moldova Agroindbank" for the promoted social responsibility confirms the valuable contribution of the institution to the development of the community by supporting large-scale projects in various fields. The largest and most important social initiatives supported by MAIB are the "Merit Scholarships" and "Supplementary Scholarships" Programs; the programs of the "Clipa Siderala" Foundation; Children's Book Fair; "Maria Biesu" and "Martisor" festivals; "Hospice Angelus Moldova"; Olympic events; Hundreds of families were also and continue to be assisted by the bank.
As one of the largest employers in the country, Moldova Agroindbank also has a responsible attitude towards its employees.
Thus, in 2013, the system of remunerating the work of the bank's employees was revised, oriented towards fair remuneration and ensuring a decent standard of living. The bank is actively involved and supports its employees by providing other facilities, such as transport, at the bank's expense, to employees who start work earlier than 06.00 and finish work later than 22.00; supports various staff training activities; offers other social packages.
The bank strictly complies with its environmental protection requirements by reducing paper consumption and involving the bank’s team in landscaping activities. In its day-to-day operations, the bank applies social responsibility standards in collaboration with its partners.
By getting involved in sustainable partnerships with civil society organizations, central and local authorities, and other partners, BC "Moldova Agroindbank" SA makes a real contribution to improving the quality of life of the country's citizens, to the European development of the Republic of Moldova.
Moldova Agroindbank assures that it will continue to be the most active social actor to intervene where its help is expected, namely this is the role of a responsible social business".
Commenting on the distinction obtained, Serghei Cebotari mentioned: „The bank's intervention in solving the community's problems is often more than necessary, but even more remarkable is our moral satisfaction coming from the gratitude of the people helped because everything you do comes back to you”.
"Golden Mercury" in the nomination "Social Responsibility" is not the first distinction obtained by MAIB in the "Trademark of the Year" Contest. Moldova Agroindbank is also the holder of the "Golden Mercury" Grand Prize at the "Trademark-2010" nomination, for the most successful long-term strategy of the trademark.
The "Golden Mercury" Grand Prize is the supreme distinction in the "Trademark of the Year" competition and represents the highest appreciation of the local trademark in the respective nomination. The evaluation of the brands participating in the competition is carried out by the members of the Organizing Committee, composed of scientists, and specialists in the field of marketing, advertising, and intellectual property, who conducted an extensive marketing study throughout the country based on strict professional criteria.
