“When you drive, a country grows.” Maib marks 35 Years with the launch of video as part of the anniversary brand campaign

In 2026, maib celebrates 35 years of activity - a journey built together with the Republic of Moldova, its people, and the businesses that, through courage, hard work, and initiative, have contributed to the development of the economy and society.

Founded in 1991, the same year Moldova declared its independence, maib has evolved from a traditional financial institution into a modern, digital bank centered around customer experience. Today, with more than 1.2 million clients, maib holds a leading position in the banking sector, serves as a socially responsible institution, ranks among the country’s top employers and TOP 3 most loved brands in Moldova, and plays an essential role in supporting the national economy.

Over these 35 years, maib has grown alongside Moldova and its people: entrepreneurs who built businesses from the ground up; families who created homes; young people who chose to study, innovate, and return home with new ideas; companies that invested in development and modernization, embraced energy efficiency, adapted to European standards, and successfully entered Western markets. Throughout this journey, maib has remained a trusted partner and clients co-pilot - building the digital infrastructure that connects Moldova with its diaspora and providing the tools needed to turn personal and business ambitions into reality.

A video about everyday giants

At the heart of the anniversary video, launched on May 8^th, are people portrayed literally as giants - a visual metaphor for the strength that exists within each of us. In reality, these giants are not defined by their size, but by what they do and the impact they leave behind. With every courageous step forward, people grow - and as they grow, so does the country.

Another key element of the video is the apple, a deeply symbolic choice: cultivated with patience, resilient under external pressures, authentically local, and a fruit that represents Moldova itself. It is also something often passed from parent to child, from one generation to the next.

The video is an invitation to look back at how far the people of this country have come through dedication, courage, and perseverance - the values they bring to building their future every day. Inspired by those who choose to keep moving forward, maib continues to grow alongside them.

The anniversary brand campaign, titled “When you drive, a country grows. 35 years. maib”, will run throughout the year and includes several initiatives: corporate social responsibility projects conceived as a gift to society - such as contributing to the creation of the first nursery group in Hîncești, a series of stories featuring maib employees, dedicated events, and the launch of the anniversary video on May 8^th. 

The new brand campaign also reflects maib’s role in the economy as a catalyst for development and transformation. In recent years, the bank has actively supported entrepreneurship, digitalization, financial education, infrastructure, renewable energy projects, and initiatives that contribute to the country’s modernization. At the same time, maib continues to invest in technology and innovation, developing digital services that simplify banking for customers both at home and across the diaspora.

Today, maib holds approximately 36% of the country’s banking assets and finances more than 37% of all loans nationwide - investments and projects that contribute directly to the development of the Republic of Moldova.

Looking ahead, maib aims to remain the same trusted partner for future generations, supporting bold initiatives, adapting to an ever-changing world, and contributing to the development of a Moldova where every person has the confidence and resources to drive their own path.

When you drive, a country grows. 35 years. maib