Maib - a leader in customer experience: three international awards reflecting excellence in service

Maib strengthens its position as a leader in innovation and customer experience by winning three major awards at the 2025 International Customer Experience Awards, held in London, in which it participated for the first time.

The highest recognition of the competition was winning the Gold Medal in the “Best Digital Customer Experience” category, which confirms the success and impact of the online lending process in the maibank app. The digital solution was praised for its innovation, clarity and simplicity, providing customers with fast, hassle-free access to banking products.

Aliona Stratan, First Deputy Chair of maib:

"Through online lending in maibank we have brought to the market a simple and human experience, creating a process that allows people to achieve their dreams without bureaucratic barriers or inconvenient steps. It has been a continuous effort of courage, innovation, dedication, and care, through which we have transformed online lending in maib into a truly simple experience for the customer. What takes only a few minutes for the customer, until the money reaches their account, is backed by an enormous technological effort from our team, for which I am deeply grateful. We will continue to create top-notch solutions, innovate, and keep customers at the center of everything we do!”

In addition to the Gold, maib was also awarded with the Silver Medal for ”Customers at the Heart of Everything – Strategic Approach” and the Bronze Medal for “Best CX in Financial Services”. Each of these awards reflects maib’s commitment to delivering excellent experiences and placing the customer at the center of all its initiatives with care and empathy.

We extend our thanks to all our customers for the trust, feedback, and inspiration they provide every day, helping us create the best banking experiences in the Republic of Moldova.

Victoria Zanoga, Head of the Customer Experience Department at maib stated:

"We are proud to see the international recognition of the maib team’s work: three ICXA 2025 awards, achieved in a tight competition with the best companies. These distinctions confirm that our efforts to transform the customer experience into authentic and memorable moments are working, and they motivate us to continue innovating every day.”

The International Customer Experience Awards is one of the most prestigious global competitions, with over 390 finalists from more than 50 countries participating in the 2025 edition, highlighting the competitiveness and significance of the awards within the global customer experience community.

Maib continues to innovate and enhance the customer experience, placing their needs at the center of everything it does reaffirming its position as a leader in Customer Experience in the Republic of Moldova.

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