Ami: born from your questions. Designed for your comfort

The story of the digital assistant in maibank

Every day, thousands of people open maibank for different reasons: to check a benefit, verify a promotion, find a setting or get a quick detail. These short, natural questions appear in the rhythm of daily life. This is where the idea of ami began — a simpler way to find the information you are already looking for in the app.

How ami was created

After reviewing more than 10,000 messages and questions from maib customers, several patterns became clear:

• Many questions were simple and repeated frequently;
• Finding the answers often required navigating through multiple menus;
• People prefer instant information, especially when they’re on the move;
• Many requests could be explained directly, in just a few seconds.

Ami was created as a digital guide for these situations — To help you find what you need faster, without interrupting your day.

An assistant that is always there when you need it

Ami has no schedule. It is always available in maibank:

• At midnight, when you remember something important;
• Early in the morning, as you prepare for your day;
• On weekends, when you need a quick detail;
• When you want a fast answer, without searching through many screens.

You type, and you get the information instantly.

Why a digital assistant matters in a banking app

Life’s pace has changed, and people expect:

• Instant clarity;
• 24/7 availability;
• Fast guidance inside the app;
• Zero time wasted searching.

International trends show the same thing:

Digital assistants have become a key part of the modern banking experience.

Ami follows these global standards, but is built specifically for the way maib customers use maibank.

What ami can do today

At this stage, ami helps you with quick information about maib products, services, promotions, simple steps in the maibank app, and features you want to locate faster.

A digital guide shortens the distance between you and the answer— without complicating the experience.

A project that grows together with you

Ami is just starting its journey and will gradually become more helpful, clearer and more aligned with your needs.

We do not promise “full AI”, we promise steady, safe and meaningful evolution.

Even now, ami makes a difference: it saves you time, keeps your rhythm and gives you the answer right when you need it.

Ami is born from your questions. Created for your comfort.

You drive. maib