I. Mission and purpose of the product
What was the main market need that led to the development of this product?
Analysing the market and statistical data from previous years, we noticed a significant increase in car sales to legal entities - both through authorised dealers and car dealerships. The essential need identified among companies is quick and easy access to financing for mobility - whether for business expansion or fleet renewal. For companies in transportation, agriculture, or services, a vehicle is not a luxury but a production resource. We listened to our customers and understood that large down payments and bureaucracy were significant barriers. This sparked the idea of an auto loan with no down payment, no commissions, and a 100% digital process.
How would you describe the auto loan for businesses through maib partnerships in a few sentences?
It’s a modern financing solution designed for companies in the Republic of Moldova that need accessible and fast mobility. The auto loan through maib partnerships allows the purchase of a vehicle with no down payment, no hidden fees, and fast approval. Essentially, we offer a simplified and transparent alternative to traditional financing.
What is the ideal client profile for this product? Are there specific segments you target (e.g., transportation, agriculture, IT)?
Any legal entity is eligible - that has been operating for at least 12 months. Based on the official financial statements, the bank can offer a fast financing solution tailored to the specific needs of each client, regardless of the field of activity.
II. Product features and market diferentiation
What differentiates this product from other types of auto loans available on the market?
The product stands out due to:
- no down payment;
- no commissions;
- 100% digital process - from application to contract signing;
- collateral exclusively on the purchased vehicle.
Why was the decision made to offer 0% down payment and 0% commissions?
We aimed to remove the main barriers to financing access based on client feedback. Many individuals lack sufficient savings for a down payment or are deterred by additional fees. Eliminating these costs sends a clear message of transparency and accessibility - the product is perceived as a clear monthly payment with no extra worries.
How does the 100% digital process work? What advantages does it bring to the client and to maib?
Digitalisation allows the entire experience - from application to contract signing - to be completed online. The client fills out the application on the website, receives fast approval signs the credit agreement electronically, and funds are transferred automatically and free of charge to the partner seller.
For the client: convenience, speed, control.
For maib: operational efficiency, reduced costs, and a competitive edge in a changing market..
How are auto partners selected? What criteria must they meet to be part of this program?
Partners are chosen based on:
- strong reputation;
- national coverage;
- a diverse vehicle portfolio;
- quick vehicle availability;
- high-quality after-sales services..
We strive to provide a complete and pleasant experience for our clients—from selecting the car to using it.
III. Implimentation and improvement
What challenges did you face during product development, and how were they overcome?
One of the biggest challenges was aligning internal teams - it required close collaboration, testing, and repeated process adjustments.
The most significant challenge was establishing relationships with dealers and car dealerships that already had their own leasing solutions. However, we found openness and a willingness to collaborate, aiming to offer the best solutions to clients jointly.
Were there adjustments made from the original idea? If so, what drove the change?
Yes, we adapted the product based on feedback from pilot clients. For example, flexibility regarding collateral registration: now the client has up to 20 calendar days to register the collateral in the Real M Guarantees Registry and provide confirmation. These adjustments reflect ongoing constructive dialogue with users.
What feedback have you received from the first companies that accessed this loan? What do you plan to improve?
Feedback has been overwhelmingly positive, particularly regarding the speed of approval. Clients also appreciate the transparency of the process. Some suggested a wider variety of car models and grace period options—ideas we are already considering for future versions.
IV. Impact and future plans
How is the success of this product measured in the first month after launch? What are the key performance indicators?
We monitor several indicators:
- number of approved applications;
- average approval time;
- conversion rate (from application to contract signing);
- total financed volume;
- NPS (Net Promoter Score).
These indicators clearly show us the direction we’re heading and areas for improvement.
What potential features or expansions do you see as relevant for this product in the next stage?
We aim to expand our network of auto partners to offer a broader range of options and develop customised, personalised offers in collaboration with these partners.
How do you see the demand for this type of financing evolving in the next 2-3 years?
As companies become increasingly digital, the demand for fast, easy, and accesible financial products will continue to grow. We also anticipate an increased demand for green and hybrid vehicles – and we will be ready to support these with specific financing solutions.
V. Personal perspective
What is your favourite part of this project? What motivates you most when working on such products?
What motivates me most is the impact on entrepreneurs – knowing that we provide a unique, simple, and fast solution to help them grow their businesses. I also enjoy establishing partnerships - with dealers and car dealerships – collaborations based on trust and a common goal: a fast and convenient experience for the client.
